The New Orleans Saints and Caesars Entertainment announced Monday the formation of a 20-year, exclusive naming-rights partnership that rebrands New Orleans’ iconic downtown stadium as the Caesars Superdome.

The New Orleans Saints have now been allowed to enter a partnership that will eventually see Mercedes-Benz Superdome — an arena that currently shares a sponsor with the hated Atlanta Falcons — change its name to one of the most recognizable gambling venues in all the world: Caesars Palace in Las Vegas.